Internal Branding

Rohde & Schwarz asked us to create an internal brand to help motivate employees, both in terms of work and health. The selected design reflects the nature of the business (electrical engineering), while incorporating a stylized figure that was also used in other internal applications.

The "inspiring results" iconography incorporated the parent company's color palette. We expanded their design standards to allow for copy-heavy layouts that managed to retain a fresh, friendly and positive appearance.

Continuing under the same thematic umbrella, the "Strive for a Better You" program encouraged healthy practices and created rewards programs for employees who accepted the challenge to improve their health.

In addition to addressing professional development and improved health, the internal brand was used by Rohde & Schwarz to improve community involvement of employees.

Description

Rohde & Schwarz asked us to create an internal brand to help motivate employees, both in terms of work and health. The selected design reflects the nature of the business (electrical engineering), while incorporating a stylized figure that was also used in other internal applications.